We used to have a special professional group call the Advertising Production Association of Los Angeles (APALA) where print buyers and print vendors would network and learn new things. Membership peaked at around 750 before falling victim to the 2008 economic crisis, high meeting location costs, changing priorities and dwindling membership.
Some vendors are gone, some print buyers changed careers completely, and no doubt, the economy and internet have forever changed the print industry. But print buyers are still out there, everywhere.
I was reminded of this just last week when I posted a job notice I heard about on the APALA LinkedIn Group page (now called APALA Alumni). There are currently over 475 members of this group, far more than were paid members of the actual APALA in its final years. I was immediately contacted by five people I never knew. There are over 23,000 Print Production professionals in the LA area alone!
Do you think you know who all the potential print buyers are? Do you know where they work?
I'm excited about a new business venture I have started since being a print buyer at Fox and NBC. I am using social media to help salespeople, particularly print salespeople, connect with their clients.
Your clients are here. You need to be here too. Please contact me at lynne@pinkyonthepulse.com so I can show you how to use social media effectively to your advantage.
